Life Event Audiences
Reach consumers who are experiencing major life events at the right time
Life events represent major spending periods in someones life. Our audiences allow you to market to individuals who are going through different life experiences.
Like all Geograph Audience, these segments do not touch a cookie, device ID, email, or any PII.
Find peace of mind in knowing that our audiences are fully compliant with USA and international privacy regulations. With our privacy-friendly audiences, you don't have to compromise on scale or precision when reaching your target audience.
Life Event Taxonomy
First Time Home Buyers
Graduating High School
How It Works
Our new "Life Events" audiences are built based on what people are searching for on the internet when they go through important events in their lives, like getting married or having a baby. We collect a bunch of keywords that people might be searching for when they're going through those life events, and we use that information to create groups of people who are going through similar events.
By using this information, we can help advertisers show their ads to the right people at the right time. For example, if someone is searching for wedding planning related keywords, we will add them to the Newly Engaged audience. It's all about using data to help people find what they're looking for, and to help advertisers connect with the right customers.